Jan 31, 2026 | Music Marketing
As we step into 2026, the landscape of music promotion continues to evolve at a rapid pace. Artists now face both exciting opportunities and unique challenges in getting their music heard. With the rise of new technologies and shifting consumer behaviors,...
Jan 30, 2026 | Music Marketing
The Spotify algorithm plays a crucial role in determining how music is discovered and shared on the platform. It uses a combination of user behavior, listening habits, and engagement metrics to curate personalized playlists for listeners. This means that the more...
Jan 29, 2026 | Music Marketing
To effectively market your music, you first need to understand who your audience is. This involves more than just knowing their age or location; it requires a deep dive into their preferences, listening habits, and lifestyle choices. Start by analyzing your current...
Dec 27, 2025 | Music Marketing
The TikTok algorithm determines video visibility through three primary factors: user interactions, video information, and device/account settings. User interactions include likes, shares, comments, follows, and video completion rates. Videos with higher engagement...
Dec 26, 2025 | Music Marketing
The music advertising funnel is a systematic marketing framework that converts potential listeners into dedicated fans through a series of progressive stages. This model maps the customer journey from initial music discovery to long-term fan loyalty, with each stage...
Dec 25, 2025 | Music Marketing
A music promotion budget serves as a financial framework that enables artists to strategically allocate resources across various marketing channels and promotional activities. This systematic approach to financial planning prevents overspending on low-impact...
